“You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete.” _ R. Buckminster Fuller
This quote from Bucky Fuller simply resonates with our core inspiration. We knew early on that this brand was going to be bigger than us as individuals or a company. Our founder felt a desire to communicate a message of SELF love and extend that message of love by making a difference within the veteran community. For years we have witnessed the impact of Service men and women that return home from military conflict suffering from Post Traumatic Stress Disorder or other issues which make it difficult for them to adjust to civilian life. Many are unable to find or maintain a job so they end up on the streets homeless and hopeless. In the service these men and women were in a unit, constructed by trust and a brotherhood bond where they faced life or death together but in reentering civilian life most face the challenges alone.
Our mission as a socially responsible company is to directly assist in finding solutions to the problems impacting homelessness in our own community by creating an opportunity for veterans to manage the challenges of reentering civilian life together. Our commitment to invest in people and solutions to real societal issues led us to design a veteran employment program to facilitate the transition from military life to civilian life with dignity and respect.
In addition to having designed a work program for veterans, each of our product lines will have a designated Pay It Forward item where 100% of the proceeds from purchases will be directed to a non profit organization supporting important causes such as human trafficking, hunger, homelessness and domestic violence. We intend to use our products as a vehicle for change and a voice to bring that change to the world around us. We invite you to joins us so that we can help transform an old industry founded on limiting beliefs and support beauty from the inside out.