“You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete.” _ R. Buckminster Fuller
This quote from Bucky Fuller simply resonates with our core inspiration. We knew early on that this brand was going to be bigger than us as individuals or a company. Our founder felt a desire to communicate a message of SELF love and extend that message of love by making a difference within our community.
Our mission as a socially responsible company is to directly assist in finding solutions to the problems impacting homelessness in our own community by partnering with local groups. Our commitment to invest in people and solutions to real societal issues led us to design a Pay It Forward program.
In addition to working with local nonprofits, we select quarterly, a national group or organization making a positive impact to participate in the program. Each of our product lines will have a designated Pay It Forward item where 100% of the proceeds from purchases will be directed to a nonprofit organization supporting important causes such as human trafficking, equality and empowerment focused on girls and women, homelessness, sexual assault and domestic violence. We intend to use our products as a vehicle for change and a voice to bring that change to the world around us. We invite you to joins us so that we can help transform an old industry founded on limiting beliefs and support beauty from the inside out.